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Image Source: Porsche Newsroom

Porsche AG has embarked on a groundbreaking strategic partnership with Applied Intuition, a leader in vehicle software solutions based in Silicon Valley. This collaboration marks a significant step forward in Porsche's drive towards innovation, aiming to jointly develop advanced automotive software.

This partnership not only signifies Porsche's commitment to leading the automotive industry into a new era but also highlights the importance of software in enhancing vehicle performance and consumer experience.

The Partnership's Goals

Image Source: Porsche Newsroom

The alliance between Porsche and Applied Intuition is built upon a mutual objective: to spearhead the development in various fields of automotive software while ensuring that software ownership remains with Porsche. This ambitious goal is set against the backdrop of an industry-wide challenge reducing dependency on black-box suppliers.

By streamlining complexity and enhancing the speed of implementation, Porsche's joint developments with Applied Intuition are poised to redefine automotive software innovation, setting new standards for the industry. This partnership not only revolutionizes automotive software but also honors Porsche's Two-Door Legacy, merging tradition with futuristic technology.

Porsche's Software Development Strategy

Applied Intuition has been an important software partner for us and will help us to better understand the software in every part of the vehicle. Testing may then be done software-based and earlier in the development process. With that, we can iterate faster and focus on building the best possible consumer experiences, said Michael Steiner, Member of the Executive Board of Research and Development of Porsche AG.

Under this new partnership, Porsche aims to leverage software-based testing and development to accelerate the iteration process. This approach not only enhances the efficiency of developing new vehicle features but also ensures that Porsche can deliver superior consumer experiences. Steiner's vision is clear: to strengthen Porsche's software expertise, thereby complementing and supporting the broader objectives of the Volkswagen Group.

Role of Applied Intuition

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Software and AI development is very different from traditional hardware-driven automotive development, said Qasar Younis, Co-Founder and CEO of Applied Intuition. Integrating and updating different software and AI components can be especially challenging, and that is where our expertise comes in as an AI-first software company. Applied Intuition's expertise lies in navigating these complexities, thereby enabling Porsche to maintain a cutting-edge position in the competitive landscape of automotive development.

By bringing its sophisticated AI and software capabilities to the table, Applied Intuition plays a crucial role in pushing the boundaries of what's possible in automotive technology. Applied Intuition's collaboration extends Porsche's innovation beyond the engine, enhancing the Porsche roof tent experience with advanced technology for adventurers.

Implementing the Partnership

The strategic alliance between Porsche AG and Applied Intuition marks a significant leap toward redefining automotive software development. By adopting software best practices alongside continuous integration/continuous deployment (CI/CD) processes, Porsche sets a new standard in the development, deployment, and management of vehicle software. This innovative approach ensures that software updates and new functionalities can be seamlessly rolled out across Porsches vehicle lineup, enhancing the overall user experience.

Porsche's strategy to deploy and manage vehicle software through an off-board platform is a testament to the brand's forward-thinking vision. Supported by professional tools for software validation, including software-in-the-loop (SIL) to hardware-in-the-loop (HIL) and vehicle testing, Porsche ensures the highest standards of software reliability and performance. This meticulous approach to software development and validation underscores Porsche's commitment to excellence and innovation in every aspect of vehicle design and functionality.

About Applied Intuition

Applied Intuition, a Tier 1 vehicle software supplier, has rapidly established itself as a pivotal force in the automotive industry since its inception in 2017. Specializing in accelerating the adoption of safe and intelligent machines worldwide, Applied Intuition provides an indispensable toolchain and vehicle platform. This platform is critical for automakers aiming to shorten time to market, build industry-leading products, and forge next-generation consumer experiences.

The company's profound impact is evident in its collaboration with 18 of the top 20 global automakers, showcasing the trust and reliance placed in its solutions to drive modern vehicle production. With offices spanning from Mountain View, CA, across the globe to Munich, Stockholm, Seoul, and Tokyo, Applied Intuition's global footprint reflects its integral role in shaping the future of mobility.

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Future Ahead

The Porsche joint developments with Applied Intuition signal a new era in automotive software design, with a clear focus on creating unparalleled customer solutions. This partnership not only exemplifies Porsche's dedication to leading the charge in vehicle innovation but also highlights the pivotal role of cutting-edge software in shaping the future of the automotive industry.

By leveraging Applied Intuition's expertise and state-of-the-art toolchain, Porsche is poised to enhance its technology investments and elevate its software expertise to new heights. The collaboration stands as a beacon of progress, driving the development of intelligent, safe, and highly intuitive vehicles that cater to the evolving needs of consumers worldwide. As Porsche continues to push the boundaries of what's possible, its partnership with Applied Intuition embodies the synthesis of tradition and innovationa commitment to forging a path toward a smarter, more connected automotive future.